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Reverse Engineer a Promo: Save the Storks

Introduction Save the Storks is a non-profit group that provides free, mobile sonogram/ultrasound services to pregnant women, along with counseling on options other than abortion. I noticed their promoted post in my Facebook feed a while back, and thought the...

Reverse Engineer a Brand: TED

TED, if you haven’t heard of it (and what’s wrong with you, if not?) is a vehicle for “Ideas worth spreading”. As an idea-driven person myself, I have enjoyed many, many TED talks on their website as well as through Facebook. For this post, I...

The Kairos Life

The Greeks had two words for time. Chronos, which was measured time — hours, days. And Kairos. Kairos means a certain quality of time. It means moments of opportunity, or abundance, of inspiration or peace or joy. Kairos is the “right” time, the...

Spirited Away meets Star Wars

Comm 315:06 W3 Social Media Reverse Engineering I’ve chosen to reverse engineer a post from Brian Kesinger, one of the very few people I follow on Instagram. He is an animator by trade (at Pixar, I think) who puts his side projects on Instagram, sometimes for...

Seascape Principles

A Social Campaign Analysis COMM 315: 06 Instead of “reading the landscape” to understand social media and its changing nature, it is more analogous to read the “seascape”. My husband, like the author’s father in our class textbook, is a...
Champion Character

Champion Character

In my family, we have a three-part motto: Dream Big Work Hard Be Humble I think these three things go together, each one building on the previous. We first need to have a vision, a big vision, for how we want to use our unique talents and gifts and passions to serve...